What it is: A clinically proven high-shine lip treatment infused with Hyaluronic Microspheres to deliver 12 hours of hydration and a glass-like glow. 

Formulation Type: Lip Gloss / Lip Balm & Treatment

Benefits: Hydrating, Long-wearing

Highlighted Ingredients: 

- Hyaluronic Acid Microspheres: Flood lips with hydration, visibly filling and plumping lines.

- Fruit Actives: Promotes collagen production + delivers antioxidants to nourish & protect.

- Glycerin: Rich in fatty acids, deeply hydrates & protects against moisture loss.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: Clinically proven to hydrate lips for 12 hours. Innovative Hyaluronic Microspheres flood lips with moisture, smooth lines, and lock in hydration for a glass-like glow. Each shade delivers a sheer, juicy tint with a high-shine finish inspired by Bingsoo—the fruity, icy Korean dessert!

Clean + Planet Aware

Products formulated without certain ingredients, including parabens, sulfates, phthalates, and mineral oils, from brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency.

Clinical Results:

In an independent clinical study on 42 subjects, after 12 hours: 

- Hydration lasted for 12 hours 

In an independent consumer study on 42 subjects, after 1 week of use:

- 97% agree lips feel softer & look juicy 

- 97% agree did not dry out lips

- 95% agree lips look smoother

Shade Descriptions: 

- Ice Bingsoo- clear 

- Watermelon Bingsoo- sheer soft pink 

- Strawberry Binsgoo- sheer pinky-red 

- Blackberry Bingsoo- sheer berry