They're Real! Lengthening Mascara

Get longer-looking lashes with a bold, jet-black finish

They’re Real! Lengthening Mascara is a lengthening mascara that curls, volumizes, lifts, and separates lashes for an “out-of-here” look. Its specially designed brush has staggered bristles that grab close to the root to boost the look of length and volume. A custom-domed tip with precision bristles helps lift, define, and curl even tiny lashes.

Why you’ll love it

The glossy, long-wearing formula delivers luxurious, silky lashes that won’t smudge, clump, or dry out. This product is an Allure Reader’s Choice award winner.

Consumer panel survey results

• 94% saw dramatic length and volume
• 90% saw base-to-tip curl
• 94% saw visible lift
• 100% saw long-wearing results

Beauty tip: Apply Roller Lash first, then layer They’re Real! on top.

Always read and follow the directions, warnings, and packaging provided by the manufacturer. Consult a healthcare professional to confirm this product is right for you. Keep all medications out of the reach of children.

We strive to ensure product details on our website are accurate, including ingredients, nutrition, images, and descriptions. However, manufacturers may update their information at any time. Please rely on the product packaging for the most current details before use, especially if you have allergies or sensitivities.

Product availability may be limited, and we reserve the right to adjust or cancel orders to ensure fair access for all customers.