What it is: A 24hr hydrating lip balm powered by sugar from beet root and sugar cane that offers sheer, buildable color with a smooth, buttery texture..

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dryness

Formulation: Balm

Highlighted Ingredients:

- Sugar: Scientifically shown to have a long-lasting hydrating effect.

- Cranberry Seed Oil: Smooths.

- Grapeseed Oil: Softens.

What Else You Need to Know: The #1 Lip Treatment Brand in the US*, Fresh now offers a new & improved Sugar lip balm with 24hr hydration and sheer-to-buildable color that complements different skin tones for soft, smooth lips. Infused with sugar and plant-based fruit oils, this clear or tinted lip balm leaves lips feeling and looking healthy.

Clinical Results:

*Source: The NPD Group/U.S. Prestige Beauty Total Department/Specialty, Skincare Dollar Sales, Jan-May 2022

-24hr proven hydration even as color wears**

-95% agreed it moisturized, softened & protected against dryness***

-97% agreed lips looked and felt smoother***

**instrumental test, 11 subjects ***self-assessment, 62 subjects, 4 weeks